18 March 2016

Trending: Brands now retooling pet memes in digital marketing

Brands are increasingly using digital marketing to court pet owners, a massive demographic comprising over 50% of all American households. To clarify, these aren't pet brands, but rather airlines, hotels, videos, even ice cream. As pet memes have become a traditional, even if sometimes annoying staple of social media, the pop culture phenomenon is now being explored by various types of business to increase engagement with an ever more desensitized consumer. This digital marketing trend was featured in a recent article by Digiday.




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